The story begins in Atlanta, with a three-man production team responsible for some of the best songs of the 90's: Outkast’s “Southernplayalisticadillacmuzik," TLC’s “Waterfalls,” En Vogue’s “Don’t Let Go.” Most fans are familiar with Outkast, Cee-Lo, and Goodie Mob. The film "The Art of Organized Noize" takes us to the source of their musical inspiration.
Organized Noize is one of the least celebrated production crews in hip hop. This documentary, directed by entertainment industry vet Quincy Jones III, sets the stage for a glance into the trio's humble beginnings, up until the time that they become music legends. It takes music fans back to where Outkast first met Organized Noize (Rico Wade, Ray Murray, and Sleepy Brown) and linked up to make some of their classic records. Their story sheds light on the creative process, teamwork in the studio, and longevity in the music industry.
Today, Organized Noize is working with everyone from Kendrick Lamar to Future. Unbeknownst to many, the legendary production trio inspired listeners with an urban, soul, and southern melodic funk for over two decades. The group was one of the first hip hop production teams to add live instrumentation to their production; even Diddy had to admit to biting their style in the film.
With the help of LA Reid, Babyface & Dallas Austin, they created a lot of the music I grew up to -- that familiar Atlanta sound.
Ricco Lumpkins also had a hand in capturing and sculpting the sound of that era. He recorded TLC's Grammy Award Winning "Waterfalls", produced by Organize Noize. "The Dungeon family ran deep...at least 30-60 people in the studio", Lumpkins said. "There was a level of expectation from us, but it was a cool vibe."
Check out the documentary trailer here. It’s sure to uplift, inspire, and give historical perspective on some of the dopest music of our time.